Tracking my Push Campaigns

After a Campaign is sent, Re:amaze Push Campaigns will display the total number of your audience that received the notification as well as the bounce count. As a Push Campaign is sending, the system detects when a member of your audience is no longer subscribed to notifications from your domain, and counts that towards the bounce count of that campaign. In the example below, of the 8,300 push notifications sent, this campaign was received by 8,150 audience members, and 150 did not get notified by this Campaign because they no longer subscribe to cooljackets.example.com.

Push Campaign metrics

In addition to this, Re:amaze automatically appends on UTM parameters onto your Push Campaign's primary link if not already provided by you. This allows you to see any traffic driven to your primary link in Google Analytics. The default UTM parameters appended are below:

utm_source=reamaze
utm_medium=push
utm_campaign=<your_campaign_name>

Similarly, Re:amaze automatically appends on UTM parameters to any button links that you add to your Push Campaign, and these default parameters are:

utm_source=reamaze
utm_medium=push_button
utm_campaign=<your_campaign_name>

After sending a Campaign, you can check Google Analytics for these UTM parameters to see the traffic driven to your site via Re:amaze Push Campaign!

Dec 15, 2020