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If you're using a Re:amaze hosted FAQ, these created FAQs are actual webpages so they will be indexed in Google and improve your SEO and SERP rankings. A sitemap is also automatically created when you build out your FAQ. Keep in mind that embedded content is not indexed by Google, only standalone pages. We recommend utilizing both the Re:amaze standalone help site and the embedded FAQ for the best SEO.
If you'd like to set custom SEO meta tags, you can go to your brand settings from Settings > Brands > See All Settings > Custom Meta.
You can also define the lang attribute from Settings > Brands > See All Settings > Advanced Settings.