When using certain aspects of Re:amaze, you may be receiving Personally Identifiable Information from your customers or site visitors. When these visitors are from the EU (European Union) or EEA (European Economic Area) they're protected by various regulations governing the treatment and consent to retain that data. There are many ways that Re:amaze will collect this data, depending on your usage of Re:amaze. For example, Reamaze.js (which powers the Embeddables) will be one channel of data collection. Another example would be your connected email channels.